Umar Muhammad is a sports entrepreneur and consultant. He teaches sports management at St. Augustine’s University in Raleigh, N.C. Muhammad was born and raised in Durham, N.C., where he continues to be very active encouraging youth engagement in sports. Muhammad coached at North Carolina Central University in Durham. Today, his focus is sports ecosystem development and codifying local sports heritage assets for social and commercial benefit of communities. In fact, Muhammad has curated exhibits and events for Durham’s citizens to learn more about their community.